Our goal is to ensure all our customers are offered the lowest price. We search the internet for the best pricing daily. If we discover a competitor is offering the same product for less than our deeply discounted price, we place an order for the product from our competitor. We make sure the product is in stock and the seller is authorized by the brand. Many sellers on the internet tend to price products with zero inventory, they are not an authorized dealer, or they are offering a re-conditioned product. (a return) If the price is lower we will beat the price. Or we will provide free merchandise to make the purchase a better value.